Next Level eCommerce Using Product Information Management (PIM)
Product Information Management (PIM) is critical to teams tasked with supporting a large volume of products from either varying sources (legacy website, excel documents, ERP, CRM) and/or required to support various online channels (b2b, b2c, portals) that require rich or extensive content for product information. This session is intended to introduce users to how a PIM functions and we’ll set up products for as many users in the session who volunteer their product details. By the end of the session, it will be obvious what a PIM is for and what roles within a company would stand to benefit from such a tool. There will be some PowerPoint slides to show the general concept and then most of the sessions will be hands-on demonstration.
