When Growth Outgrows Your Tools
SKUs
Tame proliferation across flavors, sizes, and seasonal variants.
Retail
Stay EDI-compliant and forecast-ready.
Fulfillment
Automate warehouse and distribution as volume grows.
For growth-stage consumer packaged goods companies, success creates complexity fast. Expanding SKUs, entering new retail channels, managing promotions, and burgeoning fulfillment all put pressure on systems that were never designed for this level of growth.Â
Whether you produce sauces, frozen meals, snacks, or other packaged goods, we can configure and implement an ERP system to transform your food manufacturing operations.
Consumer Packaged Goods-Specific ERP Challenges
SKU Proliferation & Production Planning
The Challenge
New flavors, pack sizes, seasonal variants, and retailer-specific configurations multiply complexity—and production scheduling gets harder with every SKU you add.
Our Solution
Dynamics 365 centralizes SKU and product data into a single source of truth and optimizes production runs across variants, cutting changeover time and speeding new-product onboarding.
Retail Compliance & Forecasting
The Challenge
Major retailers enforce strict routing, labeling, and delivery rules, and inaccurate demand forecasts drive both stockouts and excess inventory.
Our Solution
Automated EDI keeps you compliant and reduces chargebacks, while AI-enhanced forecasting predicts demand by SKU, region, and channel so you plan production with confidence.
Manual Warehouse & Fulfillment Bottlenecks
The Challenge
As order volume grows, paper-based picking and disconnected inventory systems slow fulfillment, raise labor costs, and introduce errors.
Our Solution
Barcode scanning, directed picking, and automated order routing give you real-time inventory across every facility—faster fulfillment with fewer mistakes.
Managing Multi-SKU Production
SKU proliferation is one of the defining challenges of modern CPG brands. New flavors, customer requests, packaging sizes, seasonal variants, and retailer-specific configurations can quickly multiply complexity.
Microsoft Dynamics 365 enables:
Create a single source of truth for all SKUs and variants, with standardized naming, attributes, and packaging hierarchies, to accelerate new-product onboarding.
As SKU counts increase, production scheduling becomes more difficult. Dynamics 365 optimizes production runs across multiple SKUs, organizing production runs, reducing changeover time between product variations, and aligns manufacturing with logistical operations.
Many growth-stage CPG brands rely on co-packers. D365 makes it easy to track outsourced production and inventory in real time, giving you visibility into raw materials and finished goods to ensure quality and compliance across partners.
Demand Forecasting & Retail Compliance
AI-Enhanced Demand Forecasting
Scaling into retail demands precise forecasting. Dynamics 365 uses historical data and predictive analytics to project demand by SKU, region, and channel—so you adjust production plans dynamically and reduce stockouts and excess inventory.
Retail Compliance & EDI Integration
Major retailers enforce strict rules for orders, labeling, and delivery. D365 automates EDI transactions and keeps you aligned with routing guides and labeling standards—reducing the chargebacks and penalties that erode retail margins.
Inventory Allocation Across Channels
Serving many channels means balancing limited stock against competing demand. D365 allocates inventory across direct ship, wholesale, and retail—prioritizing high-margin or strategic channels based on real demand and commitments.
From Paper and Spreadsheets to Real-Time Visibility
A recent client was held back by manual processes, including tracking inventory on paper and in Excel spreadsheets. Not only was the system slow, but employees were frustrated, and the company was losing money. As a CPG Dynamics 365 partner, Stoneridge implemented a system-wide ERP solution with operator-level barcoding for the client’s warehouses, providing real-time visibility into inventory. Today, the company is up to industry-standard efficiency levels, and employees can be deployed where they’re most needed.
Trade Promotions & Margin Visibility
Promotion Planning & Tracking
Plan and execute trade promotions, track performance in real time, and measure ROI across campaigns—all on the same platform. From slotting fees to seasonal pushes, every promotion is managed in one place.
True Margin Visibility
Get a clear view of profitability by tracking costs at the SKU and customer level, factoring in discounts, allowances, and logistics costs, and instantly identifying unprofitable products or channels.
Financial Integration
Because ERP unifies financials with operations, sales, promotions, and production data are fully connected. Reporting is accurate and real-time, so leadership can make faster, data-driven decisions.
Warehouse & Distribution Automation
As order volume grows, manual warehouse processes become a bottleneck. Dynamics 365 Business Central supports:
The last thing you need is a chaotic warehouse. Get rid of paper with barcode scanning and mobile workflows, real-time inventory updates, and directed picking, packing, and shipping.
For brands expanding geographically, the ability to track inventory across multiple facilities is crucial. Real-time tracking optimizes stock placement and replenishment, reducing shipping times and costs.
Streamlined order fulfillment and automated order routing and processing reduce human errors. Lack of manual intervention means faster processing times, lower labor costs, and higher customer satisfaction
Integrating ERP with Power BI & Microsoft 365
Real-Time Dashboards with Power BI
Data is only valuable when it’s actionable. On the D365 dashboard, CPG leaders gain instant visibility into sales performance by SKU and channel, inventory levels and turnover, production efficiency, and costs.
Collaboration Made Easy with Microsoft 365
Because D365 lives inside the Microsoft ecosystem, ERP data connects to everyday tools—share reports in Excel or collaborate across departments in Teams in real time to improve decision-making speed.
A Unified Technology Stack
Unlike disconnected systems stitched together over time, Dynamics 365 provides seamless end-to-end visibility across the entire business—reducing IT complexity and the cost of maintaining it.
Migrating from Legacy CPG ERP Systems
Growing CPG brands don’t fail because of a lack of demand—they struggle when operations can’t keep up with success. There’s a tipping point where spreadsheets, QuickBooks, or outdated ERP systems can no longer support daily operations.
- Disconnected systems for finance, inventory, and sales
- Limited visibility into inventory and margins
- Manual processes slowing growth
With the right partner, you see a faster ROI on your food manufacturing ERP due to:
- Predictable implementation timelines
- Risk mitigation by using cloud-based systems
- Unified operations across all business functions
- Real-time data and reporting
- ISV applications for industry-specific solutions
- Scalable infrastructure to support retail expansion
Ready to Modernize Your CPG Operations?
If you’re ready to move beyond legacy systems and build a modern operational backbone, Stoneridge Software can help you expand into retail with confidence. Call us to see how we can revolutionize your Consumer Packaged Goods ERP today.
FAQs About ERP for Consumer Packaged Goods Manufacturers
Microsoft Dynamics 365 is one of the best ERP solutions for growing CPG brands due to its scalability, retail integration capabilities, and ability to manage complex multi-SKU operations.
Yes. Dynamics 365 tracks promotions, discounts, and costs at a granular level, giving brands clear insight into profitability and campaign performance.
It uses predictive analytics to forecast demand and provides real-time inventory visibility across SKUs and locations, helping reduce stockouts and excess inventory.
Timelines vary depending on complexity, but many implementations can be completed in phases over several months. A structured approach ensures minimal disruption and faster ROI. Stoneridge Software has a Proven Process to ensure a successful go-live, user training and long-term support.
An experienced partner like Stoneridge Software brings industry expertise, customization capabilities, and ongoing support—ensuring the ERP system aligns with your business needs and growth strategy.
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