FORCE America® Simplifies Complex Processes, Scales Solution for Business Expansion


Sophisticated, complex businesses tend to require sophisticated levels of financial and inventory tools. Since FORCE America’s last ERP implementation the company had increased in size to 19 locations including 15 distribution centers, four manufacturing sites, and one engineering, sales and support location. Their existing ERP system was nearing the end of life for support and company leadership recognized that it would not scale for growth.

The outdated ERP solution was an antiquated, green screen technology and the company was suffering from a limited line of sight into inventory and distribution centers. This was causing issues not only internally but with their distributor/vendor network. The existing ERP system was focused solely on distribution needs and did not address the needs of the manufacturing line of business, which had been added in recent years. “We needed a system that would scale and help us make better decisions for our business,” said Jeff Warner, President at FORCE America.

Choosing Microsoft Dynamics

When considering which ERP system to implement, FORCE America included several factors in their decision-making process. Narrowing the choices down to three finalists, FORCE America considered the usability of the product, financial stability of the product company and the level of support provided. When looking at longevity, financial viability, and a focus on evolving and consistently backing business technology, Microsoft Dynamics AX was a clear winner. Other systems in consideration felt too complex, inflexible or hard to use.

In addition, FORCE America was largely using Microsoft technology already, running Office, Exchange and SharePoint. “There was a comfort level in staying with Microsoft as an ERP platform. Usability was important to us and there was a familiarity with Microsoft products,” says Warner.


With an eye for simplifying incredibly complex processes, and updating antiquated and disparate systems, the implementation of Microsoft Dynamics AX would allow the company to focus on the business — and not the operations. Stoneridge Software designed and configured a solution that managed inventory and customized bills of materials (BOMs) and increased line of sight across distribution centers.

The final solution is a multi-site, sophisticated distribution network that accommodates advanced commissions, rebates based on volume, and complex BOMs that can be configured at the point of order. This uniquely configured solution provides required customization for distribution orders, positioning the company as a technology-driven leader in their field.

Major initiatives for the Dynamics AX implementation included:

Replacing old technology • Increasing visibility across distribution centers • Master Resource Planning (MRP) • Vendor management and advanced commissions • Business Intelligence

Realizing the benefits

With all sites live and team members comfortable in using the system, FORCE America is pleased to be reaping the benefits. A high priority in implementing a new ERP system was to make better decisions. With specific efforts centered on Business Intelligence and how it’s integrated into the Dynamics AX system, FORCE America has vital information at their disposal that’s easy to access.

In appreciation of the ability to be nimble in day-to-day operations, team members at FORCE America point to the example of a customer making a visit to the company. In a scenario like this in the previous system FORCE America staff would have been exporting data and creating pivot tables and pulling sales metrics to gain a picture of the customer’s current status compared to previous years. Such as, how are margins this time over last year, is volume growing or shrinking, are there any quality issues, etc.?

“Everything we would want to do in order to prepare to meet with a customer would have been a senior research project. Now, 30 minutes before the meeting with just a few clicks in our Business Intelligence system you can pull a lot of that data on the fly, and not only pull it – but believe it,” says Warner.

The value of partnership

The combination of Stoneridge Software and FORCE America has brought to light the value of true partnership, especially when working with such a multi-faceted project requiring deep expertise.

“One of the key things about a partner is that they’re there with you. Stoneridge Software understood our deadlines and they were scrapping just as hard as we were to make sure we hit them. After a while, we didn’t really make the distinction between our own people and members of Stoneridge. They may not be on the same payroll, but they’re on the same team,” said Warner.

As FORCE America continues to realize the benefits of their Dynamics AX implementation, the team likens a successful project to be measured as a journey and not a destination.

“That applies to FORCE America with respect to our deployment,” says Bill Guggemos, Vice President of Technology and Capital at FORCE America. “We are gaining more competencies and efficiencies each day. We are confident that we picked the proper software in Microsoft Dynamics AX and our partner in Stoneridge Software to not only allow us to grow but to facilitate that growth for many years to come.”

“Stoneridge delivered on their goals to ‘teach us to fish’ and we now manage most AX Support and Development needs internally,” says Chris Erickson, Director of Information Technology at FORCE America. “Stoneridge remains a valued partner and the level of expertise and responsiveness from their staff has never wavered when called upon.”

Have Any Questions?

More Successful Stories:


Unified Dynamics 365 Solutions Help International Drilling Equipment Drill Deeper and Work Harder

Started in 2007 with just two employees, International Drilling Equipment began as a distributor of top-quality Casagrande foundation equipment. They […]

Read the Article

Wright Asphalt Transitions from On-premise Solution to Cloud-based Dynamics 365 Business Central

For nearly 70 years, Wright Asphalt has stood out among its peers in the construction industry as a leader in […]

Read the Article

Upgrade from Dynamics NAV to D365 Business Central Advances Business Vision for North Carolina League of Municipalities (NCLM)

For over a century, the North Carolina League of Municipalities (NCLM) has represented the interests of towns and cities across […]

Read the Article

Agfinity Embraces CRM Upgrade to Supercharge Sales Process, Increase Productivity

Even the most robust software can fail an organization if it isn’t personalized and implemented properly. This was the challenge […]

Read the Article

Creedence Energy Chooses Dynamics 365 Business Central to Keep Pace with Rapid Growth

Creedence Energy Services, LLC is a rapidly growing chemical company in the oil and gas industry. Headquartered in Williston, ND, […]

Read the Article

Electrical Power Maintenance Company Poised for Growth With Dynamics 365 Business Central

After several successful acquisitions, a growing electrical power maintenance company found themselves with 6 different siloed ERP systems ranging from […]

Read the Article

Midwest Rubber Aligns Future Business Goals with Dynamics 365 Business Central as Foundation for Operations

As Midwest Rubber expanded over the years, the leadership team found themselves with multiple Made2Manage ERP systems making it difficult […]

Read the Article

Landscape Structures, Inc. Transforms Company Operations Utilizing Host of Microsoft Technologies

Landscape Structures, Inc. (LSI)  is an employee-owned, commercial playground design and manufacturing company located in Delano, MN. All design, engineering, […]

Read the Article

Mobile Apps Keep City Employees and Community Connected and Informed

Mobile Apps Keep City Employees and Community Connected and Informed City officials were struggling to find ways to keep their […]

Read the Article

Start the Conversation

It’s our mission to help clients win. We’d love to talk to you about the right business solutions to help you achieve your goals.