Podcast: Backstage Pass – From Transactions to Relationships with Sabrina Zimara

Event Date: October 20, 2026 | Time: 1:00 pm - 1:30 pm

Backstage Pass with CEO Eric Newell

Coming up on October 20: From Transactions to Relationships with Sabrina Zimara

In a world full of transactions, it’s the relationships behind them that keep business moving.

On this episode of Backstage Pass, Eric Newell sits down with Sabrina Zimara, Chief Marketing Officer at iSolutions, to discuss customer experience, business agility, and the power of meaningful partnerships.

From her journey across the Microsoft partner ecosystem to her current role helping businesses improve payment experiences, Sabrina shares insights on what customers remember most, how organizations can adapt and grow in changing markets, and why the strongest business relationships create value that extends far beyond a single transaction.

Where to Listen:

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About the Podcast

Get VIP access to the Microsoft world and what’s next in business tech. Hosted by Stoneridge Software CEO Eric Newell, Backstage Pass is a monthly podcast exploring the trends, technologies, and ideas shaping the future of business. Expect fresh insights, hot takes, and the occasional drop-in from folks across the Microsoft world, Stoneridge community, and beyond…and yes, there might be a few debates about the best live shows of all time. Episodes drop on the third Tuesday of each month!

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