Bridge to Cloud 3 Update: Key Changes and Licensing Details

By Ridhwaan Unia | January 16, 2026

Understanding Bridge to Cloud Promotion

Bridge to Cloud Promotion is a Microsoft program that helps organizations transition from on-premises systems to Microsoft cloud services gradually and affordably. Instead of switching everything at once, you can keep using your current system while starting cloud subscriptions at a discounted rate, up to 40% off.  The promotion ensures dual use rights and predictable pricing for three years.

Bridge to Cloud Updates

Microsoft is updating the program from Bridge to Cloud 2 (BTC2) to Bridge to Cloud 3 (BTC3). This update’s purpose is to reflect changes in licensing and cloud adoption needs.

Starting January 1, 2026, any new licenses added under the Bridge to Cloud promotion will automatically qualify for Bridge to Cloud 3 (BTC3).

If you enrolled in Bridge to Cloud 2 (BTC2) before December 31, 2025, your current pricing and benefits will remain in effect for the full three-year term from your start date.

In short:

  • BTC3 applies to new licenses added in 2026 and beyond.
  • BTC2 continues for existing customers until their three-year term ends.

The chart below shows in-depth differences between BTC2 and BTC3:

Chart showing differences between BTC2 and BTC3

If you’re currently running on-premises and planning to move to the cloud within the next three years, the Bridge to Cloud promotion is designed for you. Our licensing team is ready to guide you.

Start with a licensing assessment or reach out through our website to learn more.

Ridhwaan Unia
Our Verified Expert
Ridhwaan Unia

Ridhwaan Unia specializes in Microsoft Licensing and Cloud Services. With years of experience in the Microsoft ecosystem, Ridhwaan helps clients navigate licensing strategy, subscription management, and cloud optimization with clarity and confidence.
Recent projects include advising on Microsoft 365 licensing transitions, tailoring cloud packages for scalability, and supporting long-term compliance planning. With enthusiasm for building authentic relationships and enabling operational efficiency, Ridhwaan brings a client-first mindset to every conversation.

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